April 27, 2016

Jewelry Questionaire

After 45+ years of retailing in the travel industry, we’re now selling in the mainstream jewelry market.  It only took a couple of gift/art shows to realize we really didn’t know what you wanted to buy.

I’ve been making bead-woven jewelry since 2003 and have sold many pieces to travelers wanting a piece of Utah.  It would serve as the remembrance of their holiday.  Small, medium, large, fancy, plain – they eventually all sold.  But what were they really looking for?

Turns out, the average show buyer is not much different than the tourist gift shop buyer – you all have certain items of jewelry you seek on a regular basis and a few purchase those one-of-a-kind art pieces that make you stand out in the crowd.

We created an 8 question survey for our last show.  8 lucky ladies won earrings for their efforts and will receive hand-beaded earrings.  Take our survey – you could be the next lucky lady to own a pair of my earrings.

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Jana Hassett

Jana is at the core of Jana’s Journals – writer, editor and resident "Elevator Pitch" promoter – her chief responsibility is content creation.  When she’s not crafting helpful content for the "What Do You Do?" Blog, she’s serving as an Ambassador for her local Chamber of Commerce, or (through the local Women’s Business Center) teaching small business owners how to write and give their Elevator Pitch to promote their business in order to accomplish her goal of “Passing It On”.


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